Goldberg (1883-1970) imagined how ordinary objects might do extraordinary things. He channeled his ideas into comics, and along the way, the name Rube Goldberg became an adjective: “doing something simple in a very complicated way that is not necessary.” Take Goldberg’s comic “Professor Butts and the Self-Operating Napkin”—a man takes a spoonful of soup, which […]
SMASH, CRASH, TOPPLE, ROLL!
